Tired of playing with investment, playing with dec

2022-07-22
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China Jiangxi net news reporters Feng xuntai and Feng Yun reported that on the evening of December 19, A-share listed company Jiuding investment (600053) issued an announcement on the completion of the company's industrial and commercial change registration. The reporter of China Jiangxi network noted that compared with the previous business scope, the business scope of Jiuding investment after the change increased the business of "indoor and outdoor decoration engineering design and construction"

why did Jiuding investment, which has always been active in the investment community, announce to enter the decoration field that it had not been involved in before? Even the decoration industry laments that the market has become a red sea. In the current relatively sluggish real estate sales market, can Jiuding investment stimulate the housing decoration market business? In this regard, the reporter of China jiangxi.com contacted many people to try to restore the "change" of Jiuding investment

investment big palate changes its business scope and adds decoration

in the financial sector, Jiuding investment gives the impression of the outside world and is good at investment management and investment consulting. The evening announcement two days ago attracted outside attention

Jiuding Investment announced that the company completed the registration procedures for changes in its business scope and the amendment to the articles of association on December 19, 2017, and obtained the business license re issued by Jiangxi Administration for Industry and commerce. The reporter of China Jiangxi network noted that its business scope was changed to investment management; Investment consultation; Real estate development and operation; Land development and management; Investment in tourism projects; Decoration works; Production and sales of building materials; Design and planning of construction engineering; estate management; Asset management; Self owned house lease; Design and construction of indoor and outdoor decoration engineering

compared with the previous, the business scope of Jiuding investment after the change has increased the business of "indoor and outdoor decoration engineering design and construction". "This also means that investment bosses who play finance will play more traditional decoration projects." Some insiders pointed out that if Jiuding investment wants to engage in the decoration industry, it must be approved by the relevant departments before it can carry out business activities

under the transformation or aiming at the whole house decoration precision market

for Jiuding investment to change its business scope, some analysts believe that it is quietly transforming, aiming at the whole house decoration precision market

"Jiuding investment's influence in the industry is mainly concentrated in investment management and investment consulting, but it has not been separated from the real estate development and operation. Therefore, its additional decoration business segment is likely to aim at the precise market of the whole house decoration of commercial housing." Yan Yuejin, research director of the think tank center of E-House Research Institute, said

Yan Yuejin said that the whole house decoration of commercial housing has become a hot spot in the current real estate market and the transformation direction of the real estate market. Therefore, similar enterprises have corresponding transformation practices, which is in line with the transformation orientation of the current real estate market

"however, the whole house decoration cost of commercial housing is high, the profit space is relatively small, and the potential cost is relatively high, which may drag down the main business performance of Jiuding investment." Yan Yuejin believes that whether Jiuding investment can create a standardized sample in the decoration field remains to be tested by its market

song Qinghui, a famous economist, also believes that Jiuding investment is now changing its business scope and adding indoor and outdoor decoration engineering design and construction business, which is conducive to seeking greater profit space and bringing a new atmosphere to its main business. However, Jiuding, as a listed company focusing on investment, seems to be a little "careless" in adding new business

"the decoration industry is not a blue ocean market, and the competition is extremely fierce." Song Qinghui said repeatedly

the commercial housing decoration market is cold under the purchase restriction order

even though the whole house decoration of commercial housing has become the transformation direction of the real estate market, the purchase restriction order may make the prospect of this field uncertain

a real estate analyst in Nanchang told China jiangxi.com that in the past two years, the nationwide purchase restriction policy has impacted the entire real estate sector, and the commercial housing sales market has also seen a domino effect, accompanied by varying degrees of variables in the commercial housing decoration market

"in the past, home decoration companies would follow the marketing of commercial housing without any closure. Now, with the introduction of the purchase restriction order policy, the home decoration market is reluctant to face the commercial housing within the scope of purchase restriction." The interviewed real estate analysts said that after nearly 20 years of development of the real estate market, the field of home decoration has evolved from the original blue ocean to a red ocean

On the 21st, a reporter from China jiangxi.com contacted a securities representative surnamed Huang from Jiuding investment. "Jiuding investment has changed its business scope and added decoration business, which is indeed expanding to the field of real estate fine decoration. However, the fine decoration business is mainly oriented to the real estate development field of Jiuding investment itself." Huang securities representative said

an analyst interviewed by a securities company said that Jiuding investment is still preparing to enter the housing decoration market by changing its business scope and increasing its decoration business. However, as a listed company without decoration experience, whether it can get a share in the competitive home decoration market is still unknown. "Even though the decoration market of Jiuding investment is positioned in its own real estate category, if its decoration level fails to meet the specifications of the first-line home decoration brand, it may damage the Jiuding investment brand." According to the interviewed analysts

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