The sales volume of door and window terminals is p

2022-07-22
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In 2015, the overall sales performance of the aluminum door industry was not very optimistic, with key indicators such as store entry rate, transaction rate and customer unit price declining. Under this situation, some businesses even have plans to change careers

the overall sales performance of the aluminum door industry in 2015 was not very optimistic, with key indicators such as store entry rate, transaction rate and customer unit price declining. Under this situation, some businesses even have plans to change careers. For the aluminum door industry, with the increasingly strong demand for customization from consumers, the overall sales situation is not as severe as the furniture market, but the increasing market competition also requires aluminum door enterprises to think about the future

the terminal sales of doors and windows is poor.

as we all know, the threshold of the door and window industry is low, and many terminal stores are operated in the form of husband and wife workshops, resulting in the absence of certain rules and regulations in the operation and management of stores. With China's economy entering the new normal and the rapid rise of mobile Internet, China's door and window terminal sales are facing severe challenges, and many businesses say it is difficult to do business

why does this happen? It is inseparable from the ruthless robbery of upstream cross-border brands. In the past, you could wait in the store, but now there is almost no natural passenger flow, so where are the customers? Through investigation, it was found that customers had been robbed several times before coming to the aluminum store. The first "robber" is the brand decoration design company, either all inclusive, or the designer makes brand recommendations. The second "robber" is a building materials manufacturer. Aluminum door makers, bathroom makers and so on can bring aluminum door brands. The third "robber" is the Internet, and more and more aluminum door online stores are emerging. The fourth "robber" is the real estate agent who "checked in with a bag"

where is the survival path of aluminum door enterprises

enhance brand value. The core of the brand is the product. Only the ultimate product can survive. From accessories to raw material quality, to environmental protection and technology, we must focus on the pain points of customers. The second is good service. What is good service? Customer satisfaction is the foundation, and customer affection is the standard. There is also business integrity. Only honest and cost-effective products will attract customers. Finally, excellent brand culture. Therefore, aluminum door enterprises need to make every effort to improve brand value

marketing follows the times. Now is the era of "the fragrance of wine is also afraid of the depth of the alley". There is no use for the development of enterprises with products or without marketing. Wuxiaobo, a financial writer, said that the future of retail stores lies in o2o + Internet. The basic law of marketing is where users are and where marketing is. Now the rapid development of mobile Internet has brought most users online. Therefore, aluminum door enterprises need to actively embrace the Internet. In addition, the important role of the Internet is to eliminate information asymmetry, connect users, and enhance the delivered value of users. It is impossible for customized aluminum door products to be sold online, because they need offline experience, but where do users come from? This is also a problem that aluminum door enterprises need to think about and solve

in the current fierce market competition, transformation has become a must for aluminum door enterprises. Can they survive? Which way to live? It's up to the enterprise to choose

[source: youzhiya doors and windows http://www.yzymc.cc/index.php?m=Article& ; a=index& id=7】

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